The Baldwin Fund
▷ AEJMC Festival of Visual and Interactive Media— Multimedia, Silver Award
▷GDUSA Design Award
Lead Brand Designer
Led the visual rebrand of The Baldwin Fund, a non-profit dedicated to funding breast cancer research, with a focus on unifying the organization’s commitment to finding a cure for all cancers. Developed a refreshed brand identity that balanced optimism and strength, incorporating a clean typographic system, modern color palette, and flexible graphic elements, while remianing true to the original message of Carol’s Cardinal. Work was completed with the help of the Pixels & Print team for both motion, video, and web.
The redesigned Carol M. Baldwin Fund logo was created to reflect a broader mission: supporting research and awareness for all forms of cancer. The winged motif—rooted in the Fund’s legacy of hope and perseverance—is reimagined with a spectrum of colors representing different cancer ribbons. This multicolored approach honors the individuality of each patient journey while unifying the cause under a single, uplifting symbol of strength, advocacy, and forward momentum.