Healthy Spot
Brand Design , Packaging, Social & Email
Led creative development across multiple touchpoints for Healthy Spot, a premium pet wellness brand. Oversaw the design of social media content, marketing emails, and e-commerce visuals, ensuring consistency and clarity across digital channels. Developed packaging systems for private-label products including Super Sprinkles and Bonito Flakes, balancing regulatory detail with distinctive, consumer-friendly aesthetics. Contributed to the launch of new retail locations in Hollywood and Culver City through environmental design, signage, large-format print, and a branded truck wrap. Supported SEO initiatives through web design enhancements and content layout updates. The work elevated brand cohesion, improved user experience, and contributed to Healthy Spot’s expansion in key markets.
Healthy Spot Store Openings
From Hollywood to Culver City, each Healthy Spot store opening was an opportunity to translate the brand’s digital energy into a tactile, community-facing experience. I designed a wide range of environmental assets to support these launches, from large-scale signage and in-store graphics to directional posters, promo flyers, window vinyls, and branded moments that helped the space come alive.
This work extended to high-impact pieces like billboards and a fully-wrapped promotional truck, helping to build excitement and visibility in key neighborhoods ahead of each store opening. Whether it was a sidewalk chalkboard or a street-facing mural, each touchpoint was carefully crafted to reflect Healthy Spot’s mission of connecting pets, people, and community.
Bonito Flakes Packaging Design —
The goal was to create a moment of delight on-shelf that also clearly communicated the product’s functional benefits.
This project was part of Healthy Spot’s broader effort to expand its MIND BODY BOWL collection with products that feel both premium and playful. From ingredient transparency to storytelling around sourcing, every design choice reinforced the brand’s positioning as a trusted curator of pet wellness.
MIND BODY BOWL Super Sprinkles to the rescue! These small but mighty toppers pack all the benefits of a multivitamin with the excitement of a treat—designed for pets who deserve a little extra and pet parents who want to feel good about what’s in the bowl.
As Healthy Spot expanded its private-label offerings into the functional supplement space, I helped bring this new product line to life with a playful, wellness-forward identity that felt fresh but still true to the core brand. I developed the “Super Sprinkles” sub-brand to live within the MIND BODY BOWL collection, crafting a name, voice, and visual system that celebrated daily health rituals in a way that felt fun, friendly, and easy to understand.
Packaging design inspired by the desert, keeping the clean look of Healthy Spot’s illustrative aesthetic.
With a growing product line and a growing audience, Healthy Spot’s emails needed a refresh to match the energy of the brand. The redesign brought structure, personality, and purpose—serving up everything from educational tips to promo drops in a format that was easy to scroll and even easier to shop. It was less salesy newsletter, more digital concierge. Less text and a clean looked helped improve the click through rate. Monthly and daily email designs, store posters, and several years of design work not pictured.