Blushington
Visual Designer
Supported Blushington through a key phase of business transformation — from expanding physical retail locations to pivoting toward digital services during the COVID-19 pandemic. Designed branded visual assets to support store openings, including print menus, packaging, and in-store collateral. As the company shifted to e-commerce and virtual experiences, developed social media content that communicated new and changing service offerings. Contributed to the refinement of product imagery and brand visuals across the website, elevating the online customer experience. Design efforts helped the brand maintain continuity, engage its audience, and build resilience during a period of operational change.
As Blushington shifted its focus from physical studios to a more robust digital presence, the website needed to evolve from a service-driven platform into a full brand experience. I supported this transition by updating the product images on to reflect the brand’s refined aesthetic and growing product offerings. The redesign prioritized clean navigation, mobile responsiveness, and a more editorial layout to showcase beauty education, events, and e-commerce content. The result was a polished, intuitive site that helped position Blushington as a go-to destination for beauty services, content, and community,both online and off.
Print Ready—
Throughout Blushington’s retail expansion, I created a suite of print materials to support in-store and event experiences. This included service menus, product signage, gift cards, and branded packaging that aligned with the brand’s luxe, feminine identity. Each piece was designed to feel tactile and elevated while maintaining approachability, which was a key part of building trust with clients and translating Blushington’s visual language into real-world touchpoints. These assets helped ensure consistency across studios and created a sense of ceremony around the in-store experience.
Digital & Social Content—
To help Blushington stay connected to its community during and after the shift to digital, I developed social content that felt informative, inviting, and in sync with the brand’s tone of voice. From promoting guest experts and product features to sharing beauty tutorials and behind-the-scenes moments, the content was tailored to meet audiences where they were, at home and on the go. This work played a key role in keeping the brand top-of-mind during a pivotal business transition and continued to build affinity through consistent, values-driven storytelling.